Eden Clothing Co is my own clothing brand that focuses on quality, embroidered Streetwear.
The logo was created by me and the font used is one specifically created for this clothing company. The typography represents the fact I wanted my Streetwear company to be quality and luxury with a sophisticated feel. This is shown by my use of colours and a bold serif font which s timeless.
I directed the photo shoot but I didn’t take the photographs. When working with the photographer I wanted to really enforce that this was a British Streetwear brand as a lot of Streetwear comes from Asia and America. This was achieved by the colour scheme used which is close to the colours used in This is England. I wanted the photos to be very relaxed and action shots so that the brand would seem approachable and wearable. A lot of brands these days have quite a sinister look to try and emulate gang culture/ street culture which is where the style originated. I wanted a much more British feeling of being social and outgoing which I feel was conveyed well in the images.
Find the website here: edenclothing-co.co.uk
Eden Clothing Co Branding
